Questions I've received Part 1

Question:

How can I maximize my effort to sell my service to the contact sphere of the person to whom I'm pitching?

Answer:

It's important to remember that networking is always more about farming than hunting. It's actually been defined by the Dr. Ivan Misner, founder of BNI as "Growing your business by helping other people" - a definition I happen to really love.

That being said I have two thoughts for you.

First: Remember the best way to "sell your stuff" is to educate people as to why the must have what you offer - in other words, educational marketing.

Maybe you're the manager of a band. Do you have some statistics about how having music at a company event increases sales? Maybe you could find out if having music at company events increases employee retention, and follow up with some statistics on how much it costs an employer to replace an employee. Do you see where I am going with this?

Second: When you want to connect to the contact sphere of the person with whom you are speaking (the 250 people that person knows) you must be VERY specific with them as to what you need. Further, you must make sure you are speaking in their language, not yours.

So, taking the Rock Band Manager as an example, Let's say you're at a networking event and you want to book a bunch of gigs for the next quarter. Let's say you want to do social parties.

Instead of asking people if they know anyone who's having a party in the next couple of months, maybe you ask for if they know the person who plans events for Hornblower Cruises. Or the event planner for Scott's Seafood Restaurant.

One small side note, it's even more effective to request something like that if you ALREADY have a relationship with the person you are talking with. It's most decidedly NOT a numbers game.

When you run into someone at an event if you REALLY seem to hit it off and they ask you what you're looking for in your business, then go for it. IF however the conversation doesn't drift that direction, ask to have coffee, lunch or drinks with the understanding that you'd like to brainstorm on how to help THEM grow THEIR business.

Once you have established your relationship and you are seen as someone who can contribute to the relationship - ASK for that introduction. When you do, as long as you can also articulate your point of differentiation and your benefit to the person you want to be introduced to, you are much more likely to be successful!

So The Election Is Over - NOW What?

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Networking News by Karen Frank Volume 21 Election Day 2008 Greetings! For weeks it's been yes on this and no on that and who's a hockey mom supposed to vote for anyway. BOY, am I glad THAT's over with! Meanwhile, the economy is still the economy and frankly if you're waiting for the election results to magically fix it (and help you make more money), you need a new strategy! My article - Planning for 2009: Five Simple Steps to Getting Results with Your Marketing is a must read as you plan your new strategy for the upcoming year. And finally, for those of you who have been waiting (and clicking on links that didn't work quite right) you can check out my newest ebook on my very own website, thanks to the best web person in the world - my brother in law, Craig Polson And now - on to the mayhem, or rather the articles. Please enjoy! Karen In This Issue Karen's Monthly Musing Get The Insider's Scoop! Five Simple Steps to Getting Results with Your Marketing Only 3 Spots Left! Networking Tip of the Month Karen's Monthly Musing Today is my son's 13th birthday. I don't know why, It never occurred to me that one day I would be the parent of a teenager! It's both good and a little scary. Good that Stephen is becoming a fine young man. He is thoughtful, kind and smart. What's scary - I have NO IDEA who the heck he was supposed to be for Halloween! I mean just what is a "Slash" anyway? He told me it was a character on Guitar Hero. All I know is that as I watched this kid with long purple hair, a snake shirt, biker jacket, sunglasses and a top hat get out of the car to go to a Halloween party - I felt OLD! (As soon as I get the "Slash" pictures back I'll post them) And the weird part is that all of the other adults I ran into - seemed to know exactly who he was! Clearly I don't get out much! Of course being the parent of a teenager means other things, like regaining the title of the shortest person I know, helping with homework I completely don't understand and trying to figure out how all the parental Internet/TV blockers work. I'm thinking I'll have to ask Stephen how they work - ha! I'll keep you all updated on twitter and on my blog! Well, there's work to be done! Articles and flyers to write, hockey teams to manage and birthday presents to wrap. Happy Birthday Stephen! Til next time, Karen Get the Insider's Scoop! Join me for a once in a lifetime Insider's Interview with Nutrition Expert, Shannon Law. What does this have to do with Networking? Everything! If you don't feel well, it shows. I asked Shannon to do a teleclass for you because I know that with the holidays, the news and the stress of getting it all done before year end, you need to look and feel your best. Shannon very graciously agreed to let me grill her so you could have the real insiders scoop! If you've ever wondered how celebrities look so amazing with the crazy lives they lead, you're about to find out. To find out more about Shannon, you can visit her website. This call is free, however it is going to be part of a membership site so this is the one and only time this information will be free of charge. The call is on Monday November 10th at 11:00 PST. Can't make the call? No worries! When you register, you will get access to the recording. Click here to register for this important call! Planning for 2009: Five Simple Steps to Getting Results With Your Marketing Dollars Recently I conducted a teleclass on the three most important seeps for successful marketing. Remember - this includes networking!! Here are the main points from that call: There are three main steps for creating effective marketing copy: 1. Find - Find out who your audience is, Find out the problem you solve for them as they view it and find out how they view the solution 2. Design - Using the information you gathered in item one, design a message for your audience using the 5 part marketing formula discussed in prior class 3. Refine - Test your material to see if it gets the response you want, Correct as needed, Re-test Before you test your marketing or networking message live, review it asking these five questions: 1. Is my copy client focused? Yes Examples: Are Ants invading your home? Do your shoulders ache? Remember your last sunburn? No Examples: We kill bugs. I adjust backs so you feel better. We have the best sunscreen you've ever tried. If your marketing is client focused, then go to item 2 below. If not, rewrite with adjusted focus and re-test 2. Is my focus specific? Yes Examples: Attention Homeowners Attention Computer Users Attention Swim Team Members No Examples: Anyone who lives in a building Anyone with tired shoulders Anyone who goes outside If your focus is specific, go to item 3 below. If not, pick a specific audience, re write and re-test. 3. Does my copy strongly identify the problem/pain? Yes Examples: Do you feel like you live on an anthill? Does back pain keep you from doing what you love? Painful sunburn keeping you trapped indoors? No Examples: Do you hate bugs? Back pain a problem? Sunburn is a leading cause of cancer. If your marketing strongly identifies the problem, go to item 4, if not, re-write and strengthen the problem and re-test 4. Do I give clear direction as to what the next step is? Yes Examples: Free Estimates today only! Call 111-111-1111 to receive yours. Come to my free screening on Saturday at the Farmers Market. Don't risk sunburn again. Call me today for a free sample. No Examples: We give free estimates. We've screened thousands of patients. We're having a sale on sunscreen. If you have successfully given direction to the next step, and you are working on an elevator speech, go to item 5. If you have successfully given direction to the next step, and you are working on marketing copy, Congratulations! you are now ready to test with live people - friends, associates or clients. If no, Correct by adding the "next step" to copy and re-test. 5. For Elevator Speeches only: Did I use the word "you" anywhere in the copy? Yes Example: Attention Homeowners: Are Ants Invading your home? Do you feel like you live on an anthill? This is the time of year when ants attack. Searching for water and a cool place to raise their millions of offspring - inside your walls! If you're worried about ants spreading disease to your food and your family, get rid of them today! Call right now for a free estimate. No example: When Ants Attack! Right now, disease spreading ants are invading homes in Pleasant Hill! Nasty black ants are in search of water and a cool place for their queen to live and raise her millions of offspring. We can make it stop. We're ABC exterminators and we offer free estimates. We're looking for a personal introduction to Jane Smith at Super Clean Maid Service. We can help their clients get rid of dangerous nasty black ants. Here's the trick - If you used the word "you" you are selling to the person to whom you are speaking and that could be considered "pushy" PLUS you will miss out on "who they know" - that magical 'rolodex' of the 250 people they know who might need what you have, so if you used the word "you", re-adjust focus to remove the word you and re-write. If not, Congratulations! you are now ready to test live. The process, though simple is not simplistic and it is what I have developed to help you create fabulous marketing copy - without having to hire out! Do you want to use this article in your newsletter? You can! Just be sure to include this entire blurb with it: Karen Frank is the publisher of Networking News, a semi-monthly newsletter devoted to helping you avoid marketing disasters and networking faux pas. Get the home study course "The Seven Deadly Sins of Networking and How to Avoid them" Free when you sign up for Networking News at www.misskarensproductions.com Only 3 Spots Left! Who Wants an Extra $5 - $10K in Revenue by February 2009? This is very exciting. I now have nearly a full compliment of Marketing Makeover Individual Coaching participants. I only have three spots left. I am being very selective with the final three - here's what I am looking for: 1. A solo entrepreneur outside of the state of California in any industry 2. A solo entrepreneur in the Financial arena, such as financial planning, insurance, bookkeeping or accounting 3. A second tier or higher Multi-Level Marketer (doesn't matter what the product is) or If you are brand new to a networking group - 3 months or less, or are planning to apply to one in January. Here's a note: I am specifically looking for businesses that are not "money hobbies." That's a business that you love doing but you're not making enough to support yourself. There's nothing wrong with that, however, that "category" has been filled. You'll get all of the same information I offered in the Marketing Machine Class (click here for info about the class)at the same price as I offered the class but it will be tailored to your business and what your business needs to do to make alot more money - fast I have three spots left! Please respond by either phone 925-279-1004 or email karen@misskarensproductions.com. I look forward to working with you. November Networking Tip It's All In a Handshake Usually when I am out networking or meeting with someone, I begin and/or end the conversation with a handshake. One thing I've noticed recently is that a good strong handshake isn't really noticed but a terrible one can make me forget an entire conversation. Recently I was introduced to a very professional young woman. She seemed confident and had a nice smile. She spoke fairly well about her business too. When the conversation was over, I had the impression that she wasn't as confident as she appeared. Why? When we shook hands, she daintily took my first three fingers, bent her wrist a bit and kind of did a little weak 'up and down motion'. I wasn't sure if she was afraid she'd hurt me or I her! I've been the recipient of many many many very strange handshakes. I guess when you do what I do it's part of the territory. Everything from the 'clammy dead fish' to 'Mr. Vice Grip' who squeezed so tight my hand was red for an hour. (What was he thinking?) It's really very simple to execute the proper handshake and being a man or woman doesn't make one bit of difference. Take a look at your hand and note the fleshy part between your forefinger and thumb. When moving into the handshake, that fleshy part should meet the other person's hand at exactly the same point. Take a firm (not killer) grasp and, well, shake hands. Believe it or not (I didn't) there are actually schools of thought around how many times you should pump up and down and what it all means and I am not going into that here. Bottom line though is if you start your handshake the correct way, you are much more likely to give a good handshake (and therefore first impression) when you meet someone at your next networking event.

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Chicken Little - Sage or Wierdo? Karen Frank's Networking News - Mid October

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Networking News by Karen Frank Volume 20 Mid - October 2008 Greetings! Was Chicken Little a Sage or a Wierdo? It's funny how the news is causing everyone to freak out. Heck I try not to pay attention to what the papers and newscasts want me to hear, and yet even I can hear the drumbeat of doom they are trying to send out. Don't get me wrong, I don't have my head in the sand. (That's a good way to get a swift kick in the butt). People (your clients) are feeling stressed out, frightened and tight fisted. Is this a bad thing for you? Not necessarily. Read on to find out what I've discovered. Last time I sent you a link to a Frank Kern video and I am leaving it in this intro because it was so thought provoking. To recap, what he says is that despite what you're heard about the Great Depression - more people became millionaires during this time than any other - until now. Here's the link to that video again. Please enjoy! Karen In This Issue Answers to Your Burning Questions Karen's Monthly Musing - Find My Husband a Job and Win A Marketing Makeover! Is the Recession Taking a Bite Out of Your Business? - Here's Help! Increase Your Revenue in Four Months or Less Featured Ad: Kick Start Your Business Networking Tip of the Month Emails to Karen Been Bouncing? Ask Karen - Answers to Your Burning Questions A new feature in my mid month newsletter will be "Ask Karen". I had so many fantastic questions from all of those who took the survey, I am going to take some of the best questions and answer them in the newsletter. The first one is this: I think I have a good newsletter but it's not getting clients to me. What am I doing wrong? Maybe it's because your newsletter is too "traditional." Most people think of a newsletter as the old fashioned monthly or quarterly thing with "what's new at my company", some current events, maybe a recipe and whatever it is you have on sale. There is plenty right with this scenario. First, this keeps you in front of your clients. Second, if well written, it brings out your personality and helps your clients get to know who you are. By doing a regular newsletter of this kind you are ahead of your competition because most don't have the bandwidth to accomplish even this. A newsletter that actually makes money is more than a traditional, well-written communication piece. Here are four specific reasons, that may be why your newsletter isn't "getting clients to you." 1. Advertising (or sales) vs. Marketing. Advertising (and sales) is defined as trying to convince someone that they should do business with you. You'll find lots of great (and sometimes very loud) examples of this on TV. The yellow pages and most direct mail pieces also do this. Traditional newsletters are company focused with articles on what amazing things the company has been up to as prominent or sometimes the only feature in the newsletter. Your newsletter needs to be marketing instead. Marketing is educating your client so that they convince themselves that they need you. Education marketing might be a series of articles or case studies that teach the consumer the importance of doing business with someone who does what you do. Because you are the one writing the article (or borrowing it with permission from someone else) your subscribers will automatically look to you as the expert - someone they can trust. 2. Failing to Design With the End in Mind Traditional newsletters commonly are stand alone pieces with no thought given to what the business wants the customer to do. For example, if you want your clients to sign up for auto ship with you because you know that people who do that are likely to be repeat clients, be sure you publish an article on why running out of 'whatever it is' is really bad. Make sure the obvious solution is what you want them to do this month as a result of reading your newsletter. And don't forget to tell them what to do. Things like "click here to learn how I can help you" or "Be among the first five callers" make it easy for them to understand how to take the next step with you if they're ready. 3. Lack of Consistency This is a killer. Most solo entrepreneurs are terrified of sending too much email to their list. If you are not sending out a newsletter AT LEAST monthly, most likely your clients are forgetting who you are between issues. If you are afraid someone will unsubscribe if they hear from you more than once in a month - then they are probably not going to buy from you anyway. Bless and release them. It doesn't help you one bit to have a whole bunch of people on your list who want something for nothing and/or get annoyed when they hear from you. Remember you are in business to make money and that should be no secret to the people on your list - otherwise how will you stay in business? Remember too, that people need to see you between 7 and 11 times before they trust you enough to spend money with you. If you're sending your newsletter out monthly - that's a very long time. Of course, you need to know your people. Some clients want to hear from you as often as weekly and some don't. My clients seems to prefer twice per month. The best way to find out is to test it. Two notes: I wouldn't recommend more than once a week and be sure to establish a schedule you will stick with. 4. No "Personal Touch" You may be afraid to put personal information in the newsletter for fear it will seem "all about me." True, you don't want the whole thing just about you, but you do want to give your subscribers an inside look at who you are. Nothing screams "I am a real person just like you" better than sharing some information about yourself with your subscribers. Just a paragraph or two about a trip you took, a funny experience you had, or heck, even about your pets, will help people see you as a "regular person" and help them feel that they know and like you. Since of course, you are also publishing educational information in your newsletter, they are beginning to trust you too. People do business with people they know like and trust. You have it all right there. I feel that the personal touch is so important, I insist it be included in any newsletter that I publish for a client. Those are the four most common mistakes I see in other people's newsletters. Of all of these, it's the personal touch that has received the best response. Over and over again I hear things like "I sent out that personal piece and I got calls from people I haven't heard from in years wanting to do business with me." Trust me - it works. If you're looking for more detailed advice about email newsletters please feel free to email me with your question. I'll answer as many as I can personally and maybe publish yours. If you need someone to write, design and/or manage your email newsletter, I do have a few spots still open. Please call 925-279-1004 to find out if this service is a good fit for your business. Karen's Monthly Musing I am fed up! I have had enough! Have you ever heard the saying "absence makes the heart grow fonder?" I tell you what - I am a BELIEVER! My husband has been out of work since July and his car broke down last month, so now I have to live and drive with this person 24/7. I am going crazy! So, I have come up with a contest. I am going to employ the power of networking in our newsletter community to find my husband employment. The first person to find my husband a connection that leads to a J-O-B will win a complete marketing makeover (currently valued at $500) for yourself or a business you know and love. Everyone who submits an actual connection will receive a special gift. So here's the 4-1-1. My husband is a totally W-2 kind of guy and has worked in title insurance for over 30 years doing commercial industrial research for huge projects like freeways, naval bases and amusement parks. He is very detail oriented, analytical. precise and reliable. He's looking for attorneys who do claims or underwriting for real property transactions in California. Of course a claims or underwriting department in a title company would work too if you know one that is hiring. Another possibility is a county clerk or recorders office in the mapping or records research department. It doesn't have to be in California. All possibilities will be entertained. Resume and references available upon request. This is NOT a joke! PLEASE save my sanity! Help find Marshall a job!! Call me at 925-279-1004. I'll keep you all updated on twitter and on my blog! Til next time, Karen Is the Recession Taking a Bite Out of Your Business? Here's Help! After months of research, surveys, and elbow grease, I am finally releasing my newest book! It has many of the new, uber hot information that I've been sharing only at live events, all in an affordable, easy to read and understand format. What I hear most often is that you feel lost in a vast sea of places to spend marketing money (and time) and don't know what to do next. This book offers my very best advice. Click here to learn more Would You Like an Extra $5 - $10K in Revenue by February 2009? Over and over, you've asked for individual marketing consultations and I have refused, because I believe there is more value in group work. You've been relentless, though and so I am giving in. I'm looking for a select few of you to do a trial run of my new premier individual Marketing Makeover program. Because it's a trial run, the cost is quite affordable. Why? I need testimonials before I launch it formally. If you're far away, don't let that decide for you. In fact, I am interested in virtual consultations. If your business makes five figures monthly in gross revenue Has been in business at least 2 years Has between 1 and 5 employees Needs to increase cash flow quickly (4 months or less) you are the perfect candidate for this program. You will make at least ten times your investment with me, or I will continue working with you until you do at no additional cost. You'll get all of the same information I offered in the Marketing Machine Class (click here for info about the class)at the same price as I offered the class but it will be tailored to your business and what your business needs to do to make alot more money - fast So, let's say your business doesn't fit the description above. Does that mean I don't have anything for you? Heck no! I'm offering the same program to you, however the amount of time I spend with you will be limited to four months. I have four spots left! Please respond by either phone 925-279-1004 or email karen@misskarensproductions.com. I look forward to working with you. Featured Ad: Kick Start Your Business With Practical Marketing Solutions Free Marketing Mastery Newsletter free resources with downloadable pdf's to kickstart your business the proper way to ask for the sale reviews and recommendations free and low cost marketing solutions and more You'll even find an article by your very own Karen Frank on this site! Click here to visit this site Mid - October Networking Tip "Excuse Me, But I Didn't Ask For Your Business Card." Recently I was leading a workshop and I came to the part where I talk about handing out business cards. One woman in the audience mentioned that she recently handed a business card to someone who promptly said, "Excuse me, but I didn't ask for your business card." She wanted to know if I thought this person was rude. A whole cascade of thoughts ran through my head as I decided how to answer that question. "Wow, I hope that wasn't one of my students." and "Well, maybe she shouldn't have given out an unsolicited card in the first place." were among the noise inside my mind. Then I found out the real reason she had asked. She was taken aback with a response she didn't expect. She truly was trying to strike up a relationship with this person because she wanted to help and they just didn't click. "Maybe that person wasn't your client anyway" was my answer. It's important to remember that not everyone is your client. Even if you KNOW that you can help them, sometimes they don't want (or aren't ready for) your help. It's not personal. Statistically, 30 percent of your target market will never do business with you... You are not a good fit for them. It's kind of like the round peg and square hole thing. Typically those clients who are not a good fit for you, whether it be a personality style conflict or something else, are the ones that you struggle with. So when you are talking to people and networking, it's OK if you don't click with everyone. Because networking is about relationship building, don't worry about pleasing "everyone." In fact, don't even try. The last thing you want is to force yourself into a relationship with someone who "should be" a good referral source for you. It's kind of like dating someone because it's time to get married, not because you actually like that person. Creating relationships with people you "should" will end up being an exercise in frustration for both of you. Your homework is to go to a networking event. Find someone new with whom you "click" and ask them to join you for coffee and to see if you have any connections that could help each other. Been Trying to Email Me With No Luck? Earthlink is dead! Not really, but I got rid of my Earthlink account, so if you're trying to email me the current address is whatever you were using at comcast.net So the three Earthlink addresses, tulipbasket tulipunicorn and misskarensprodcutions are now all at comcast.net

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In this issue of Networking News: How You can Thrive in a Recession.

Networking News by Karen Frank Volume 19 October 2008 Greetings! Well this has been a wild couple of weeks, hasn't it? I can't remember the last time I heard so many predictions to the end of life as we know it! One interesting tidbit I heard recently in a Frank Kern (Mass Control Marketing) video is that despite what you're heard about the Great Depression - more people became millionaires during this time than any other - until now. I've included a link to that video because it's very thought provoking and sets the theme for this newsletter. Please enjoy! Karen In This Issue Now That I Know What to Say, Where Do I Go? Karen's Monthly Musing The Top 5 Things Every Professional Must Know To Survive A Recession...Shiny New Ebook Finally Released Do You Need A Marketing Makeover? Featured Ad: Kick Start Your Business Networking Tip of the Month Emails to Karen Been Bouncing? Too Late They're All Gone! - Home Study Course Sells Out! Does your group need a speaker? Now That I Know What to Say, Where Do I Go? Two questions I frequently get are "Where do I go to network?" and "How do I know where my clients hang out?" This weeks' article will address both of those questions. One misconception is that you must go where your clients hang out in order to find them. True, if your target audience is health practitioners, you'll find alot of them at a health fair. This could also limit you. I'd say if you're just getting started and the idea of strategic alliances (more about that later in this article) is to overwhelming for you, this can be a good way to go. It's important to remember in this situation that you are NEVER selling directly to the person you are speaking with even if you know for a fact that they need your services until that person indicates they are open to a conversation with you about working with you. So, to find places where your clients go, think about the services they typically need to purchase. Think also about meetings or locations where they might market their own business (if they have one). You might think about Farmers Markets, Bridal Fairs, Business Showcases or sporting events. There are also a zillion "networking groups" you could join. Here' though, the idea is NOT to hunt down your client, but form relationships with people who might know them. There is "hard contact" or one person per profession groups like BNI or LeTip or a business to business group like B2B gathering or B2B Networking I found the last two by doing a simple google search. You can also join a local Chamber of Commerce sub group which is one person per profession. Many chambers have these now. Most of these require a membership fee and a time commitment. There are "soft contact" groups like your local chamber of commerce. Where I live there is the Mt. Diablo Business Women and EWomen's Network. You can also join a service organization. Networking is not the main focus, but it does happen. There are also service organizations which discourage networking and especially selling. There's nothing wrong with that since it isn't the point of the group. You'd join this mainly to give back to your community, so being in harmony with the cause is most important. Networking on line is the latest thing. Joining an online discussion board like Yahoo groups is a great way to meet people especially if you work virtually or have a product you sell. There's also things like You Tube, Twitter, Linked-in, Self Growth Experts, Face Book and blogging etc, which is what everyone is talking about when they say "web 2.0." It is important to know that these things take time - some take a whole lot of it. It's best not to hop into a blog or discussion group until you feel you have time to maintain it because lack of maintenance may send the wrong message to the group. I don't endorse networking groups because it's such an individual thing. It depends on what you can put into it and what you want to get out of it. In networking groups of all kinds what you put in is what you'll get out! Each networking group has its own style and personality. You should visit as many as you can before you join and make sure they are the right "fit" for you. For those of you who want the "uber" where to find your clients networking tip - here it is: Take a moment to figure out the things your best clients will need to buy right before and right after they work with you. Once you've identified who those people are, figure out who provides those services. Next list the people who don't do what you do, but have the same clients you do. Here's the Uber tip - go to the places they go to educate themselves. Educational seminars are where you will make the absolute best possible connections. Here you'll find like minded people who are open to education and learning and who are probably also looking to grow their client base. Here are some examples of the kinds of things I mean: Millionaire Mind, Rich Dad Poor Dad, Marshall Silver, Leader to Luminary Training, The Big Seminar, David Neagle trainings, Alexandria Brown seminars, the list goes on and on. You can google any of these to find when and where their next training is. If you've ever considered going to a training for the education - GO!! You will learn something, but remember to go for the NETWORKING!! Trainings and seminars, are networking gold - the promised land. I hope to see you at a seminar soon!! Karen's Monthly Musing I've stopped reading the papers and listening to the news. It's for the best really. My family does watch TV. My son's become a game show junkie. Our evening viewing menu contains things like Lingo, Pyramid (with Donnie Osmond - yeek!), and those very weird and strangely entertaining shows like Banzuki and Ninja Warrior. And then of course there's Mythbusters. I never realized how much fun explosions could be. It feeds the tomboy in me! HA!! Sometimes when I do stumble across something - it can be a little shocking. The never ending barrage of negativity and ugliness boggles the mind. Actually, I think that's intentional. The statement that television is a vast wastelend has never been more true than today. And don't get me started on the whole election thing...yikes. Now THAT's scary! I was thinking the other day about something I read in a book by Joseph Campbell (The Power of Myth) I can't remember the exact words but it was something like, "We, like Vishnu on his lotus, are dreaming the dream of life. But we need to wake up, because we are dreaming the wrong dream." I think the point of all that Law of Attraction stuff that's been so popular was to help people wake up from the "wrong dream" and focus on supportive, life affirming things (What you think about expands) in hopes that maybe we can turn some of this negativity around. We'll see I guess. I'm thinking Canada looks pretty good about now. On the other hand I got a very interesting email from a cartoonist. Jeff Corriveau has just been picked up for syndication and wanted me to vote for his cartoon in our local paper, Contra Costa Times. See his comics here. I thought it was pretty interesting that someone would actually read my blog and then send me an email. How cool was that? We've been having a lovely email exchange! It has reminded me that most people are interesting, fun, positive and I enjoy meeting new people very much. Guess that's why I'm the Networking Queen. I'm not going to Canada yet. - I'm waiting for Stephen to play hockey there first! Til next time, Karen The Top 5 Things Every Professional Must Know To Survive A Recession Shiny New Ebook Finally Released! After months of research, surveys, and elbow grease, I am finally releasing my newest book! It has many of the new, uber hot information that I've been sharing only at live events, all in an affordable, easy to read and understand format. What I hear most often is that You feel lost in a vast sea of places to spend marketing money (and time) and don't know what to do next. This book offers my very best advice and comes with a money back guarantee. Click here to learn more. Do You Need A Marketing Makeover? If you're one of the ones who wanted the Marketing Makeover but just couldn't get to the class, have I got an offer for you! Over and over, you've asked for individual marketing consultations and I have refused, because I believe there is more value in group work. You've been relentless, though and so I am giving in. I'm looking for a select few of you to do a trial run of my new premier individual Marketing Makeover program. Because it's a trial run, the cost is quite affordable. Why? I need testimonials before I launch it formally. If you're far away, don't let that decide for you. In fact, I am primarily interested in virtual consultations. If your business makes at least $10,000 (usd) per month in gross revenue Has been in business at least 2 years Has between 1 and 5 employees Needs to increase cash flow quickly (4 months or less) you are the perfect candidate for this program. You will make ten times your investment with me, or I will continue working with you until you do at no additional cost. You'll get all of the same information I offered in the Marketing Machine Class (click here for info about the class) at the same price as I offered the class but it will be tailored to your business and what your business needs to do to make alot more money - fast So, let's say your business doesn't fit the description above. Does that mean I don't have anything for you? Heck no! I'm offering the same program to you, however the amount of time I spend with you will be limited to four months. Because I am accepting so few in this trial, you'll need to be one of the first five to respond by either phone 925-279-1004 or email karen@misskarensproductions.com. I am so looking forward to working with you. Featured Ad: Kick Start Your Business With Practical Marketing Solutions Free Marketing Mastery Newsletter free resources with downloadable pdf's to kickstart your business the proper way to ask for the sale reviews and recommendations free and low cost marketing solutions and more You'll even find an article by your very own Karen Frank on this site! Click here to visit this site October Networking Tip How Networking is Like Dating Networking, like dating, is not a numbers game. Also like dating, it's about relationships. Imagine yourself on a first date. You've had a wonderful meal at a nice restaurant. the movie was good too. Your new friend brings you home. You get to the door of your home and you have that kind of awkward moment - the one where each of you is so new to each other that you don't know what is "supposed to" happen next. As you fumble around in awkward conversation, your date says, "Nice evening, huh? Do you want to get married?" Ack! Ack! People have been taught that networking is a numbers game and that you have to try to make a sale every time you talk to someone. But that's like asking to get married on the first date. It's just not true. Anytime you meet someone, remember it's the relationship with the person that comes first. Sure you should tell them what kind of people you help and the problem you solve for them. And sure you should try to help them make as many connections as you're comfortable with. Just remember that the best referral relationships take time and effort, just like dating (and marriage). As you network remember it's not about how many people you "know." It's about how well you know each other, how much you like and how much you trust each other that will help you both grow your businesses. Your homework for this week is to call someone who has referred business to you in the last 6 months. Invite them to lunch - just to say "thank you." Been Trying to Email Me With No Luck? Earthlink is dead! Not really, but I got rid of my Earthlink account, so if you're trying to email me the current address is whatever you were using at comcast.net So the three Earthlink addresses, tulipbasket tulipunicorn and misskarensprodcutions are now all at comcast.net Too Late They're All Gone! - Home Study Course Sells out! Well, the last copy of my home study course, Success in 30 Seconds was sold last month. Read on to learn about what's coming up next! Does your group need a speaker? Networking not working? Marketing un-remarkable? If your group is looking for a fun interactive presentation, Karen Frank will fill the bill! Call 925-279-1004 to schedule Miss Karen for your next event. Want something just for your group? Karen is happy to customise materials or come up with something just for you! Please call for rates and more information.

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